Honesty pays for brands and business – It’s the new paradigm.
Charles Thywritt using feefo feedback to great effect and increasing sales This is a great article by our very own founder Bill Cawley. It’s quite long, but well worth the read as your business will...
View ArticleGetting into Scrapes with Google Panda
A Panda earlier today - But not a Google Panda Google have penalised many sites for scraping content from around the net with their previous Panda update, which has seen their rankings plummet...
View ArticleFeefo’s ten golden rules for making the most of consumer reviews
1. Only allow genuine customers to review Fake reviews are illegal in the UK and do more harm than good – both to you and to your brands reputation. 2. Don’t moderate reviews Moderating reviews to only...
View ArticleHeels.com – Feefo Success Story
Heels.com – Listening and Learning from Genuine Customers Founded in 2007, Heels.com have provided an interesting case study of expanding an exciting idea into a successful reality. It can be...
View ArticleWhy Do Product Reviews Matter? (Part 1)
How to Succeed With Product Reviews If you operate a site that sells individual products, it is just as important to provide individual product ratings and reviews as it is to provide those...
View ArticleWhy do Product Reviews Matter? (Part 2)
Optimising Your Use of Reviews In part 1, we discussed how product specific reviews keep shoppers on-site, enhance product page SEO and help to enable impulse buys. In part 2, we will explore how...
View ArticleFeefo Partners with Bing and Yahoo
Feefo Reviews Display in Bing and Yahoo Paid Search Results Apple announced at their 2014 Keynote that they are expanding their relationship with Bing, as well as increasing their own internal search...
View ArticleGoogle and No Follow Links – an FAQ from Feefo
As a Google Licensed Content Partner, we work very closely with Google in their aim of improving the quality and consistency of search results for consumers. The continuing effect of the Panda update...
View ArticleGopak Investigates Impact of Feefo
Digital Agency ThoughtShift Brighton-based digital agency ThoughtShift was tasked by Feefo merchant Gopak with investigating the impact of Feefo and the results are, even from our perspective,...
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